The Levi’s® brand has been providing a line of jeans made with 100% organic cotton since fall of 2006. Organic cotton is used in select popular men’s and women’s styles within its Red Tab and, the recently launched, Levi’s® Capital E™ lines. The jeans will be identified as “Levi’s® Eco” and be available in November 2006 exclusively at Levi’s® U.S. stores with additional products to be introduced in spring 2007.
E for Eco – very clever. Go Levis! Even their unorganic cotton is 100% biodegradeable, and man o man anything upcycled from a pair of Levis is gonna be cool.
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